Press kit
Remember. You will die.
Independent Swiss watchmaking · 2026
A Swiss watch designer with twenty years in the industry lost his job. Then he built the watch he had been afraid to build for three years — a memento mori timepiece where a sculpted skull sits above the crystal and the hours are read through its open jaw.
Skull.Watch is not a brand backed by a group. It is one designer, one object, and a deadline. The watch carries a single instruction engraved on its caseback: REMEMBER YOU WILL DIE. Its creator built it while living that instruction — no salary, no guarantee, no permission asked.
Rather than raise money first, Skull.Watch is testing demand before committing to production. The edition is limited to 300 numbered pieces. If enough collectors reserve a piece, the watch is made. If not, it is not — and nobody is charged. That transparency is deliberate.
Most skull watches print a skull on the dial. This one sculpts it in 316L steel and mounts it above the sapphire crystal, standing proud of the case. Beneath it, two rotating discs replace the hands: one for hours, one for minutes. The movement is a traditional Swiss automatic and the reading stays fully analogue — the time is simply read through the skull's open jaw, as if being consumed.
| Movement | Swiss automatic · La Joux-Perret G100 (pending manufacture approval) |
| Power reserve | 68 hours |
| Display | Two rotating discs, hours & minutes — analogue reading |
| Case | 39 mm · 316L stainless steel |
| Thickness | 13 mm |
| Lug to lug | 45.8 mm · 19 mm lug width |
| Crystal | Flat sapphire, anti-reflective coating |
| Skull | 316L steel, sculpted, mounted above the crystal |
| Caseback | Screwed, engraved, individually numbered |
| Water resistance | 3 ATM |
| Strap | Braided leather, anthracite lining |
| Assembly | Switzerland · Swiss Made |
| Edition | 300 pieces, numbered 001–300 |
Reservations are free and carry no obligation. No payment is taken before production is confirmed. If the edition is not filled, the watch is not produced and every reservation holder is told plainly.
| Now | Reservations open at skull.watch |
| Decision point | The edition is assessed. Production is confirmed or the project stops. |
| Prototyping | Approximately three months from confirmation |
| Production | Four to five months, assembled in Switzerland |
| Delivery | Roughly nine months after the edition closes |
Every stage is documented publicly, including delays and setbacks.
Available for interviews, hands-on previews and technical questions. Based in Switzerland.